About JWay Group, Inc.
JWay Group, Inc. is dedicated to delivering innovative and high-quality business solutions to our clients. We foster a culture of collaboration, continuous improvement, and client satisfaction. Join our team and be a part of a company that values excellence and professional growth.
Position Overview:
As the Digital Marketing Manager, you will play a critical role in creating and executing our client's go-to-market digital strategy. This ground-floor opportunity will allow you to design and implement multi-channel marketing campaigns that generate leads, nurture prospects, and drive revenue growth through our channel distribution partners and direct-to-enterprise users.
Key Responsibilities:
- Develop and execute multi-channel marketing campaigns to generate high-quality leads and drive pipeline growth.
- Implement lead nurturing programs to engage with prospects and guide them through the sales funnel.
- Utilize HubSpot or similar CRM platforms to manage and track leads, contacts, and customer interactions effectively.
- Execute marketing automation workflows to automate repetitive tasks, personalize communications, and improve campaign efficiency.
- Execute, manage, and optimize paid advertising campaigns on platforms such as Google Ads and LinkedIn Ads to reach target audiences.
- Conduct market research to identify trends, competitor activities, and opportunities in the target markets.
- Work closely with marketing teams in Singapore, Japan, and Hong Kong to ensure consistent messaging and alignment across the region.
Qualifications and Experience:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in B2B marketing, with a focus on demand generation and lead generation.
- Proven expertise in using HubSpot or similar CRM and marketing automation platforms for at least 4 years.
- Strong understanding of digital marketing channels, including paid advertising, content marketing, and social media.
- Excellent communication and interpersonal skills.
- Experience working in a fast-paced, startup environment.
- Fluency in English.
- Experience in the cybersecurity or technology industry is a plus.